Nielsen announces a new metric, The Gauge, to measure streaming viewing in ~14,000 US homes via hardware that watches internet traffic passing through a router (John Koblin/New York Times)

John Koblin / New York Times:
Nielsen announces a new metric, The Gauge, to measure streaming viewing in ~14,000 US homes via hardware that watches internet traffic passing through a router  —  The company known for measuring television ratings said Netflix and YouTube are far ahead of their digital competitors in time watched on TVs …

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